Of a truth, being an entrepreneur comes with a whole lot of challenges and when it comes to the beauty business in Nigeria, it is indeed the survival of the fittest. 2018 Big brother Naija star, Ifu Ennanda has been spotted in a now viral post weeping vehemently as she announces the closure of her beauty business; Beautifuennada
According to the Lagos born beautician whose real name is Iheme Faith Uloma, she is tired and wants to quit the business.
The video which has got tongues wagging on social media depicts Ifu Ennada who is known as a rather strong lady in a different light, leading to a lot of fans insinuating that it could only be a media stunt for a new product she might be pushing into the market soon
Whilst she is yet to explain the details of the reason behing=d the drastic move, she wrote;
I can’t do this anymore…I’ve tried. I don’t know what God wants from me, I don’t know why this happened now… @beautifuennada is now in God’s hand. I’m done for now.
It may be recalled that exactly a year ago, Ifu Ennada declared that she spends N1m on perfumes, and makes a total of N5m a day, leading to the launch of her “5million a day” initiative