Inter Miami forward, Lionel Messi earns $200million more on Instagram than any other player in the Major League Soccer (MLS).
His nearest rival in the MLS is Javier ‘Chicharito’ Hernandez.
Messi is a marketing dream, and he is taking full advantage of that on social media.
A study from Betting.com has revealed that the 2022 World Cup winner is averaging $4.9m (£4m) for every sponsored post on Instagram. Those figures leave him on course to earn $206.6m (£170m) for the calendar year of 2023.
To put those numbers into context, LA Galaxy striker Chicharito sits second on the MLS Instagram earning list, but the Mexico international gets $62,500 per post and a little over $1m in total.
Lorenzo Insigne occupies third spot on £22,450 and $134,700 respectively.