Nigerian-British actor, John Boyega, has announced he is stepping down as global ambassador for Jo Malone, a UK-based perfume brand, after the company replaced him in a Chinese version of an advert he created “without his consent”.
Reacting to the development in a Twitter thread, Boyega said his decision to step down as ambassador was because he could not overlook the company “dismissively trading out one’s culture” through such manner.
“I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,” he wrote.
“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.
“While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone.”
The actor vowed to deal with the situation “swiftly,” adding that “I don’t have time for this nonsense.”
“It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people,” he added.
See tweet below;
Nine days after her disqualification from the ongoing reality TV show, Big Brother Naija, housemate Erica Nlewedim has taken to Instagram to open up on how disappointed she feels about herself.
According to the 26 year old, the disqualification made her feel very sad. Not because she could not win the N85 Million, but because she let alot of her friends and families down with her actions.
In her words "They say, It is not in the stars to hold our destiny but in ourselves ... July 19th was the beginning of the rest of my life when I took the decision to be on the Bigbrother show.
Excited as I was, I couldn’t fathom what the future held. I stepped into the house as an open book,...
See the secret ingredients Rita Daniels adds to Regina Daniels food that made her lose baby fat after delivery (video)
In one of the episodes of Regina Daniels' 'Our Circle' show on Youtube, Rita Daniels, seen in the kitchen, opened up on the ingredients she needed to prepare her meals, which was the secret behind Regina Daniel's impressive postpartum body a couple of weeks after she welcomed her first child.
She listed the ingredients thus:
Tetrapleura tetraptera also popularly known as Uhiokirihio.
A businesswoman has broken down in tears after the motorcyclist she boarded returned a lost N700,000 in Oghara, Ethiope West Local Government Area of Delta State.
Kemi Filani News gathered that the passenger had boarded the motorcycle to Oghareki market and the money fell off while she was alighting from the bike. The motorcyclist was quick to notice that something fell from her but before he could draw her attention to it, she had walked into the market unaware that her money fell.
He picked up the money and went searching only to find her weeping profusely over the missing money when he returned money to her.
The businesswoman who showered praises on him said;
“He has a heart of gold to have left his bike to go look...