Manchester United will not offer above £60million in their pursuit of Atalanta striker Rasmus Hojlund.
The 20-year-old is United’s number one target as boss Erik ten Hag aims to bolster his attacking options ahead of the new season.
United were hoping to bring Spurs striker Harry Kane to Old Trafford but were discouraged from tabling a bid.
Football director John Murtough has held discussions with Atalanta over the transfer of Hojlund but the Serie A side are holding out for a higher fee.
According to the Manchester Evening News, Murtough is said to have been disappointed over coverage of the negotiations in the Italian media, who have sensationalised a number of details.
United are desperate for a striker and club chiefs are confident of landing one before the transfer window closes, but admit the fee is a stumbling block.