Tottenham Hotspur could receive a financial windfall from Google as part of the stadium naming rights negotiations.
The Tottenham Hotspur Stadium, which cost £1 billion to construct on the site of the previous White Hart Lane, was occupied by Spurs in 2019.
Until now, a cutting-edge facility that is regarded as one of the best football stadiums in the world has been utilised without a brand affiliation. However, that may soon change.
The Athletic reports that Google and Tottenham have had “meaningful talks” about the possibility of renaming the stadium after the well-known Internet search company.
As one of the most valuable businesses in the world, Google has recently forged a number of sports partnerships, including one with the Formula 1 team McLaren Racing. The company also has commercial deals with the NBA and the MLB in the United States.
Daniel Levy previously stated that he was only interested in a naming rights deal if it was ‘the right brand on the right money,’ but Spurs would also be a strong pull for a company like Google
The Tottenham Hotspur Stadium not only hosted games in the Premier League and Champions League, two competitions that are widely broadcast throughout the world, but it also hosted regular NFL games, including one on Sunday between the New York Giants and the Green Bay Packers.
Additionally, it has hosted big rugby league and rugby union matches, as well as boxing matches like Anthony Joshua vs. Oleksandr Usyk in September 2021.
The 62,850-seat stadium has also played host to significant performances by artists like Guns N’ Roses and Lady Gaga, giving Google plenty of exposure across the board.