At the on-going NECLive 4, Mavin first lady, Tiwa Savage was among a 7-member panel which deliberated on ‘Content Marketing: The Power of Music, Comedy & More’.
While speaking on difficulties many Nigerian artistes go through in
order to promote their content, the ‘Eminado’ singer said, ‘I was in the
UK recently. They have people called ‘Music Pluggers’. These people are
professionals who help artistes plug their songs on radio and also
ensure that the songs get enough airplay.
‘But here in Nigeria, we artistes have to take our CDs to radio
stations ourselves. We tend to build relationships with OAPs and DJs. We
always ensure that we send messages to them on their birthdays because
many of us believe that if we don’t do that, they might not play our
songs.
‘I don’t think Rihanna has to know the OAP or the DJ on a breakfast
show before getting airplay. I think we need those middle men that will
be handling our music promotion.’
The session was moderated by renowned music video director, Kemi Adetiba. Others on the panel include popular dancer, Kafayat ‘Kaffy’ Shafau, Content Director Project Fame, Nkiru Njoku, Banky W, CEO Spot Studio UK, Sebastian Paszek, GM Consumer Marketing MTN, Richard Iweanoge and Director, West African Hosting Centre, Huawei, Nneka Ayinna.