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They no longer release hit songs! How MTN signed Cobhams and dropped Wizkid, Sean Tizzle

MTN Nigeria has concluded plans to boost the financial fortune of its brand ambassadors with several millions of naira in the next one year.

A statement issued by the telecommunications company noted that the General Manager, Consumer Marketing, MTN, Richard Iweanoge, made known on this Thursday while unveiling Cobhams Asuquo, as the latest addition to MTN’s list of brand ambassadors.

According to the statement, Asuquo will be joining Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others who have all renewed their contracts with MTN.

 
 
 
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Iweanoge
was quoted in the statement as saying, “As was originally
conceptualised, the ambassadorship will continually evolve to
accommodate new talents and cater for diverse segments. This year, we
are using a segmented approach and there will be ambassadors for each
segment of our market. Using this criteria, new artistes like Cobhams
Asuquo will be coming on board the MTN Ambassadorial family.”
 
He stated, however, that for 2015,
artistes like Timaya, Wizkid, sean Tizzle and a few others would no
longer be ambassadors for the brand, though the relationship continues
in other areas in which MTN enables artists to monetise their work.
 
He said, “Although there is a finite
number of brand ambassadors we can have at any point in time, Nigerian
artistes can continue to monetise their intellectual works through our
distribution channels such as the Caller Tunez and Music Plus
platforms,” he said.
 
“With billions of naira invested in
Nigeria’s music industry so far, MTN remains one of the biggest
supporters of the music industry. We have a track record of consistently
providing the stage for some of Nigeria’s biggest artistes to shine and
express themselves. For MTN, we see the growth of the music industry as
a continuum and not a destination. That is why we will continue to
engage and support our local artistes so that they can find full
expression for their talents.”
 
Iweanoge also named Iyanya, Praiz and
Chidinma, three past participants in the Project Fame music reality TV
Show as ambassadors of the Telecom Company. “MTN not only gave them the
platform to express their talents through the music reality TV show, but
we have consistently supported them over the years by making them our
ambassadors. We can safely say that our investments in them have paid
off because now they are counted among Nigeria’s biggest music acts and
we are truly proud of them,” he said.
 
But really, Wizkid and Sean Tizzle haven’t churned out any hit song recently or have they?
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