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Model drags Wema Bank to court, demands N75m for using her photograph

Image result for Nneoma Anosike
Nigerian Model, Miss Nneoma Anosike has dragged Wema Bank plc before a
Federal High Court in Lagos, over alleged infringement on intellectual
property.

The 21 year old plaintiff who is a 2014 brand Ambassador of Pepsi
Cola Nigeria, sued through her father, Mr Frank Anosike, as lawful
Attorney, claiming the sum of N75 million against Wema, as general
damages for passing off her services.The plaintiff who is based in
America is claiming the sum of N20 million as damages for breach of her
privacy, by advertising her photograph without her consent and special
damages of N2million as cost of action, plus 21 percent interest on sum.
Besides, she is seeking a declaration that she is entitled to her
privacy and those of her correspondences, under section 37 of the 1999
constitution. Anosike also seeks a public apology from the defendant, to
be advertised in National dailies circulating in the U.S and Nigeria.

At the resumed hearing of the case, the sole witness for the plaintiff, Mr Frank Anosike, continued his examination in chief.

Led in evidence by his lawyer, Mr Gideon Okebu, Anosike told the
court that his daughter entered into a three years management contract
with an international firm, named Ford Model Incorporated New York, in
2014.

He said that the plaintiff was granted an American Visa through the
instrumentality of Ford, following which she travelled from Nigeria to
the United States, to continue her career solely under Ford.

According to the witness, on April 11, 2016, his daughter was
requisitioned to attend a meeting with the board of Ford where she was
presented with photographic advert of her picture from Instagram, which
was photo-edited by Wema bank and further advertised on their website.

He said that his daughter’s picture was used for the advert with the
bank’s corporate logo beside her face and the words, “Be yourself,
Everyone else is taken”
According to him, this projection of his daughter by the bank was with
the aim of projecting their value and good will using the fame and
popularity of the plaintiff.
He said that this act of the defendant, constituted a breach of his
daughter’s agreement with Ford Model, as it has caused a retraction of
contract extension by the firm.
Justice Ibrahim Buba has adjourned until Nov. 20 for cross examination of the witness.

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