Music Video: Joeboy – Focus

Joeboy never disappoints, does he?

He has released the official music video for his song “Focus“.

This one was directed by Dammy Twitch.

“Focus” is a song about unrequited love and a romantic interest not being straightforward about their intentions with you,” Joeboy says.

Interestingly, the lyrics were based on situations experienced by one of his producers during the making of his debut album “Somewhere Between Beauty & Magic“.

Watch the new video below: