Red Media Africa has announced that it will be holding the ‘The RED Summit’, with a robust list of Keynote speakers of high calibre.
The
event, which is to be the first edition, plans to be the biggest
gathering of media leaders across sectors in West Africa, is going to
have as speakers the likes of Ije Nwokorie, Managing Director of global agency Wolff Olins, Biodun Shobanjo, Chairman of Troyka Holdings and John Momoh, Chairman of Channels Television.
event, which is to be the first edition, plans to be the biggest
gathering of media leaders across sectors in West Africa, is going to
have as speakers the likes of Ije Nwokorie, Managing Director of global agency Wolff Olins, Biodun Shobanjo, Chairman of Troyka Holdings and John Momoh, Chairman of Channels Television.
The
the summit will hold October 15-18, in Lagos Nigeria. It will include a
2-day conference, West Africa’s largest inter-school media town hall,
and an evening to celebrate icons of the media.
the summit will hold October 15-18, in Lagos Nigeria. It will include a
2-day conference, West Africa’s largest inter-school media town hall,
and an evening to celebrate icons of the media.
Shobanjo has said regarding the event:
“There
is no better time than now to discuss the future of the media industry
in Africa’s stories and vice versa. This summit is important for
Nigeria, and for Africa, because mobility is dramatically altering the
continent’s media landscape.
is no better time than now to discuss the future of the media industry
in Africa’s stories and vice versa. This summit is important for
Nigeria, and for Africa, because mobility is dramatically altering the
continent’s media landscape.
At Troyka,
we recognize this shift which has given rise to a democratization of
media usage and the emergence of the now consumer who is not just a
receiver but also a modifier of news and thoughts.
we recognize this shift which has given rise to a democratization of
media usage and the emergence of the now consumer who is not just a
receiver but also a modifier of news and thoughts.
Hence,
we are continuously at the forefront of understanding now consumers and
forming alliances with them, with a view to projecting brands, people
and places.”
we are continuously at the forefront of understanding now consumers and
forming alliances with them, with a view to projecting brands, people
and places.”
Ije Nwokorie,
the global chief executive of international brand consultancy, Wolff
Olins which, amongst others, ran the London Olympics, spoke to the
endless possibilities open to Africa as it takes control of its own
narratives to define its future.
the global chief executive of international brand consultancy, Wolff
Olins which, amongst others, ran the London Olympics, spoke to the
endless possibilities open to Africa as it takes control of its own
narratives to define its future.
“Whereas for most
of the last 300 years, the media – and therefore not just the message,
but culture and power – has been controlled by the few, the world we
live in is one where that control lies with the many,” Nwokorie, who is
based in London, said. “This presents all sorts of opportunities,
especially for Africans.
of the last 300 years, the media – and therefore not just the message,
but culture and power – has been controlled by the few, the world we
live in is one where that control lies with the many,” Nwokorie, who is
based in London, said. “This presents all sorts of opportunities,
especially for Africans.
“I am curious at least,
excited even if a little nervous, to see how Africans of all sorts – not
just the cultural/political/economic elite – take control of their own
narratives and stories. For of all the forms of freedom there are, the
control over one’s story is probably the highest form there is. What we
do with that freedom will define our future – and it is entirely up to
us.”
excited even if a little nervous, to see how Africans of all sorts – not
just the cultural/political/economic elite – take control of their own
narratives and stories. For of all the forms of freedom there are, the
control over one’s story is probably the highest form there is. What we
do with that freedom will define our future – and it is entirely up to
us.”
The RED Summit will bring together media
leaders individuals and organisations in public relations, advertising,
television, radio, print and online from across the globe to define the
future of the media in a rapidly changing landscape.
leaders individuals and organisations in public relations, advertising,
television, radio, print and online from across the globe to define the
future of the media in a rapidly changing landscape.
Participants
will connect, network and anchor high-level conversations and solutions
about the media in host country, Nigeria, and across African audiences.
will connect, network and anchor high-level conversations and solutions
about the media in host country, Nigeria, and across African audiences.
Registration is now open. To register, go to the summit www.theredsummit.org. Registration ends on 30 September, 2015.