I’m a bit uncomfortable with the overexposure of the young lady to the media – Charles Novia speaks on Jumoke Orisaguna’s miraculous/inspirational rise to fame

Nollywood director and critic Charles Novia has penned down his thoughts on the ‘Bread seller cum celebrated model’ trending story! The interesting article on his website was titled  OLAJUMOKE’S UNLEAVENED BREAD AND THE OVEN OF OPPORTUNIST.
I have written glowingly about the Olajumoke duckling-to-swan story a
few days back on my facebook page and praised those whose hands were
compelled by the benevolence of fate to change her life.
However, I’m a bit uncomfortable with the overexposure of the young
lady to the media. That’s just me but from experience it may have
unpleasant consequences if it it not well-managed.
I agree that she should enjoy her newfound fame within the ambits of
the international attention she’s receiving presently but I can’t help
thinking too that she’s walking into a treacherous terrain with much of
that overexposure.

Questions to be asked are: who is her manager? Does she have one and
is she being psychologically preened for the after effects of this
exposure? What’s her state of mind in the midst of this euphoria? Given
that she has been ducked into a somewhat positive maelstrom of media
machineries, is she being prepared for when a time would come when she
might not be the flavour of the moment? 
Because I think she’s trending
right now as a distraction to the realities we face in the
socio-economic sector. Nigerians need something positive for once to
make them forget the harsh realities of the drudgery of our individual
existentialism in the present scheme of things. And Olajumoke is the
perfect and beautiful distraction.
But we are going to be bored very soon. And when that happens, who
will cushion her expectations when things slow down? A modeling agency
is just an agency and not a management agency. Who would manage her
Yes, we have all bought her bread ( pun not intended) and eaten
slices off her loaf of inspiration. But wherein she was a slice of life a
few days ago as a nondescript trudger of the survival path, we all are
now partakers in the breaking of her whole loaf.
Olajumoke has to be careful. She has a family. She has a husband.
From empirical antecedents, the marriage is usually the first casualty
of this kind of invasion of privacy. It happens all the time.
If the young lady loved her husband as a bread seller, she should be
encouraged to strengthen that love now that she’s literally a bread
bringer to the home. Because she would soon start mixing with the
hawkish lot who would soon start whispering serpentine advice into her
ears. It happens all the time. Beyond the media glare would be a
fundamental introspection of her future with the spouse.
And that’s where the crunch lies.
The media is all pleasant and powerful when it comes to pushing the
Olajumokes of this world to new heights. But the media gives with one
hand and takes with the other.
My suggestivism does not in any pre-suppose an impending doom but alerts on an intending loom.
The live of the Bread Seller is presently brought to us closer
through a whimsical telescope. It won’t be long before the want of more
sensationalism would put her life under a selfish microscope.
Stories would soon be cooked up or exaggerated about her, just to suit the media.
It happens all the time.
That’s why she must be the person at this point in her life to take
charge of her narrative. She must hold on the yeast of her future while
we munch on the dough.
Her life was unleavened just a few weeks ago.

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