D’banj’s multi-million Naira brand endorsement deal with Globacom Nigeria is presently being threatened!
Insiders tell KFB that the reason is not unrelated with the fact that he featured in the music video of Emmah, a song by Kcee, an ambassador
of MTN, Globacom’s main rival.
You see, though endorsements are lucrative to artists, it prohibits them from
associating with elements of their endorsing companies’ rivals.
for this reason that Tiwa Savage could not perform at the prestigious
Sister With Soul concert last year.
She is an MTN ambassador and the concert was sponsored by Etisalat.
Omawumi, another Globacom ambassador, was also affected by her
endorsement last year as, when she wanted to shoot the video of Warn
Yourself, the song in which she featured Wizkid, she had to cut his
vocals from the video as she couldn’t feature him in it any longer
because he was an MTN ambassador.
You will also recall that Kunle Afolayan was dropped by Glo for featuring “Etisalat’s now MTN’s Saka’ in his hit movie, Phone Swap.
Oh well…I wonder what fate shall befall D’banj!