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Donjazzy, Olamide and the Headies saga – Charles Novia pens down his thoughts

DON JAZZY,
OLAMIDE AND THE ‘HYUNDAI SKELEMBA’-TAKING IT TO A BANK as written by Charles Novia…enjoy!

The Headies 2015 ( which ironically held on the first day of 2016) was an anti-climax after that.

And perhaps the public tantrums of both Don Jazzy and Olamide were
the highlights of what was before then an above average telecast with
glaring lapses which could have been remedied with more precision.

When the artistes nominated in the ‘Next Rated..’ category were shown
in a mini-documentary somewhere in the show, taking photo-ops in the
Hyundai SUV and pleading for votes from their fans so as to win the
prize, I told myself after seeing the earnest expectations on their
faces that this category would surely be competitive but would have some
bad blood drawn thereafter.
The visuals of the four nominated acts
seated side-by-side in the hall thereafter, being interviewed by the Hip
TV Presenter just before the category was announced also showed an
unease amongst them even if they were trying to put up aloof facades.

Korede Bello, Kiss Daniel, L’il Kesh and Reekado Banks. Four nominees
in perhaps the ‘closest-to-call’ category in The Headies ever. Looking
at the list, they each had hits in 2015. But in my personal opinion (
which I’m entitled to, innit?) I would have pruned the list at the final
stage to just two; Korede Bello and Kiss Daniel.

‘Godwin’ was probably the biggest song of 2015, transcending both the
secular and gospel charts and finding resonance all across Africa. How
could such a song not get the artiste a winner in that category? On the
other hand, ‘Woju’ by Kiss Daniel was another monster hit in 2015 which
certainly would have won him that prize without raising eyebrows.

With due respect to Reekado Banks, I don’t think his ‘ Katapot’ track
was that much of a phenomenal hit in 2015 but it was a good track. And
L’il Kesh too, who was touted by Olamide as having back to back hits in
2015 ( by his reckoning) stood a chance as well but I would say a misfit
of personal branding by the YBNL team for Kesh might have added to his
loss in that category. Club and dance hits are different from acclaimed
general hits when it comes to the brass tacks and ‘Gbese Re’ was huge on
the club and dance circuits but can’t be termed a huge hit compared to
Korede’s and Kiss’

Thus, when Reekado won, I was one of the surprised folks watching on
television. Obviously this didn’t go down well with Olamide, on whose
label Kesh is signed on to and he went on a profane and perhaps
alcohol-induced rant onstage a few minutes later, calling out the
organisers and storming off the stage thereafter.

Don Jazzy, the acclaimed Producer, who is the Head Huncho at Mavin
Records which has Reekado as one of its acts, picked up the gauntlet a
few minutes after while receiving his Lifetime Achievement Award and
called out Olamide. He asked Olamide to come take the car won by Reekado
and stormed out of the awards with his crew.

Olamide later went on twitter to rant more expletives on Don Jazzy.

Both artistes were wrong on many fronts. For Olamide, his open
inebriation on stage calls for much questioning of his public conduct
when he’s not in performance mode. As he boasts in his songs, he might
have packed halls and swayed trends in the past year but trying a Kanye
West onstage at The Headies was ill-advised. One should ask this
question ( which I will also throw at Don Jazzy later as well) that if
L’il Kesh had back to back hits as Olamide claimed, why didn’t YBNL deem
it fit to buy him a car ( if he hasn’t any) all these months?

And Don Jazzy too should have stuffed it when he said that he had
told Korede and Reekado not to bother themselves about the car if they
didn’t win because he would buy them a car. Really? Did he mean to tell
us that with all the shows and endorsements both acts had last year
under his management, there wasn’t any ‘change’ left to buy his acts
cars?

If that’s the case, something is wrong somewhere.

Don Jazzy screwed up though by calling out Olamide in his speech
especially as Olamide never mentioned his name. But to a discerning
mind, it seems those two had festering issues before last night and that
incident was the last straw.

Mutual discontent and petty misgivings are common in the
entertainment industry. I am never fooled by put-on smiles and show of
camaderie most times by artistes as they are human like everyone else.
What sets off animousities are usually a struggle for a space on top; a
definition of ambitious egos or just plain loathing for petty reasons.

The struggle and not the hustle is what is real. Territorial dominance and egotistical relevance.

The major beneficiary from all this, in spite of the furore over the
winner, is Hyundai. The brand now has more exposure than it bargained
for and everyone would remember the brand for months to come. No
publicity is bad at all in this regard for them.

To think that Don Jazzy and Olamide did a collabo a couple of years
back and an anaemic one too, in my opinion. A song which didn’t make
sense and was soon forgotten as soon as it came out.

With the storm over this award and the degenerative posibilities it
portends, one can only suggest to Hyundai to come out with a new model
inspired by this.

And calling that model ‘Hyundai Skelemba’ won’t be a bad idea.

The sales might just be something the company can ‘bank’ on.

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