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A long read but Knowledge filled! My Enterprise story by Sunmbo Adeoye

Propelled by the need to be there for my boys on their special days, especially birthdays
which I was deprived of by my banking work schedule. I decided to
start throwing a class party And the very first one I did was for my son
who turned 5 in the month of January.

The beauty and joy of finally being there for them, made me put in the
very best concept together to ensure he gets a wow celebration even
though the budget was slim.
Most kids in his class were wow’d too
and I deliberately put my business flier inside the goodie bags so
their parents can contact me to replicate same celebration for their
children.
And it worked. Because I later got to know through
their class teacher that parents were calling to find out what was
special about nino’s class party that made their kids insist they want
his kind of party. And thank God, his party was in january, I soon had
client for the whole year calender starting with 2 in the month of
february.
This particular event taught me a huge lesson. And
thats because I goofed at delivering. It was for 2 clients, same school
but 2 days apart.
I had hired a new vendor to make the birthday cakes a‎nd gave her the different dates for the celebrants.

She wanted to exceed my expectations and so she delivered the cakes 2days earlier just to convince me that she could do so.

You should have seen the disappointment on my face when I realised the
problem that would cause since I didn’t have an appropriate storage for
cakes ‎and I wasn’t knowledgeable enough to even tell how it can be
preserved.

To make matters worse, she made a huge sized cake that
didn’t even fit into my medium sized refrigerator and at that point I
knew I was in for a lot of surprises. I gave her the feedback from my
experience and what my fears were and She assured me that if I opened up
the cake to natural air, ‎it will be preserved. I did as adviced and
that only caused more damage, as ants found their way straight to the
iced fondant on the cake and in no time, made it their play ground.

I couldn’t wait for the days to pass so I can deliver the cakes and conduct the class party.

The first was a huge success but the second was not and that’s because
the celebrants mum noticed the cake was spoilt and was so agitated that
it was delivered for small kids to eat.

She feared they were
going to get sick had she not noticed the slimy effect on the knife she
dipped into the cake to cut it. I apologized, took the blame, assumed
responsibility by replacing with a better ‎cake few days later but the
damage had been done and my client wasn’t pleased with what went down on
her daughters birthday. Although she thanked me for going extra mile to
replace the spoilt cake, she also adviced never to use unreliable
vendors and suggested to me other bakers she has used in previous times.
That meeting ended well with a new list of reliable vendors to my list.

Soon after that episode, I needed to regain some sort of confidence
that I could still do well in this new venture I have chosen, I
continued my daily bbm broadcast, advertising with excitement my events
planning prowess. I even uploaded pictures on my social media page,
telling my friends what we are capable of doing with a slim budget at
esobevents, and the effect of the party on the child.
This
pictures and post attracted a lot of parent whose 9-5 schedule also
deprived them of being there for their kids, or who couldn’t throw a
large party because of minimal budget.

From sorting and packaging
the children party packs, to the cake and their favourite carton
character, i was soon becoming the “go to source” for a good quality
children’s party.
From class parties, I was recommended for
‎house parties and later large children’s party because I wouldn’t stop
talking about how good we are at handling that social aspect.
At
one of such ‎parties, I would act as the Mc, dance with the kids, paint
their faces and create activities just to manage the budget.
It
was fun for me and I didn’t put to thoughts the energy involved . Most
times,i’ll return home tired with only N5000 ($10) as my take home. Out
of which I’ll have to pay some of my team members and also
transportation which later leaves me with a profit of less than ($3) at
the end of the day.
I landed my big break December same year when
I ventured into packaging hampers for christmas and distributing it to
corporate and high networth individuals, I submitted proposals through
my network of friends and always drop my ‎contact card inside the
parcel.
I went for a follow up of my proposals one day and in the
midst of the meeting , my proposed client mentioned that he will like
to celebrate his wife and needed someone who can put things in place for
him. And I said that’s what I do as an events planner.
He told me what he wanted and sooner we were already on the planning and execution phase.
My ability to deliver exactly on the brief made me become their official events planner.

From surprise parties, to official meetings, corporate ‎seminars And
lots more, i started gaining hands-on experiences and I was excited I
was finally doing what I envisioned to do. I was so happy someone gave
me a chance to serve and so I out did myself at every opportunity.
Working over night to ensure all i’s are dotted and T’s crossed. Paying
rapt attention to details and sometimes Sleeping at the venue to ensure
workers don’t fail to do the work assigned to them.
Sometimes, I
goofed because I didn’t understand pricing and so i’ll pay so much for
the effort without a good knowledge of what payment structure was
applicable to the service rendered.
By this time I was
simultaneously running a course on entrepreneurial management and we
were encouraged to use the services of our course mates.
This I
tried and while some delivered, some start up used it as a way to reap
money off me without delivering on the quality I expected.
This broke my heart and I decided i’ll never engage anyone if I’m not sure they can deliver on my expectations.

Having graduated with a certificate in entrepreneurial management,
through the Goldman Sachs scholarship scheme for 10,000 women in Africa,
I was paired up for mentorship with funke bucknor, who had that time
was an already established events manager with several experience and
top notch luxury events to her credit (including the presidents
daughter’s wedding).
I ‎was privileged to be graduating with her
on the same day but she couldn’t attend due to her busy schedule and so
I kept giving her updates on the phone about the happenings at the hall
of graduation, just to see if she could still meet up.
This act
of kindness gave me closer access to her. I remember visiting her at the
office to discuss some of the problems I have encountered and asking
how she feels I could handle it.
Funke was ready to walk me
through it and soon after I would attend conferences put together by EDC
for people in my sector and i’ll learn more.
Often times, we
meet up at this meetings with other events vendors and planners, and I
started networking, and meeting reliable people in the industry.

In class, we will take on practical events case studies and plan to
perfection with the brief given. This phase marked the beginning of a
whole new level in my events planning and management career.

Later on in the following year, I set up a training arm of my events
planning company, to share the knowledge I have acquired with other
budding event managers and I leveraged on relationship to get
experienced and leading events practitioners on board as ‎facilitators
and they obliged. This include Funke Bucknor of Zaphire events, Olufunbi
Akinyosoye of Dunamis events, to mention a few. They never charged for
it and this kindness i’ll forever be grateful for because they showed up
as scheduled and gave the students their very best.
It was a
3days eventful training and I used my experience in banking as well as
my experience at other learning institutes to put together what I call a
complete academy.
My mum had a vacant flat at her house and I
pleaded to use the space for 3days before she rents it out to the final
occupant, ‎she noticed my dedication and tenacity towards ensuring this
training turns out a success and accorded me all necessary support.

I was allowed to use the space for free, and I sort the support and
advice of my life coach who released his projector, and gave me some
hands to support with logistics. We rented tables and chairs, printed
training materials, bought generators and airconditioner to ensure we
had a hitch free and conducive learning centre. Having completed the
first 2days successfully, my mentor adviced that we take the 3rd day
which is the graduation day to a more conducive facility and we ended up
renting a hall in ikeja .
We projected 50 students but we had in
attendance 12 students, 8 of which registered and 4 others attended
free of charge. We didn’t make profit off this training but it gave
room for impact, as I was also impacted and I used the medium to learn
more and also train my staff/team member.
Today esob academy has
broken even,we have graduated ‎several men and women. We now have a more
structured classroom, and a detailed itinerary for field work, and
practicals.
Esobevents on the other hand, now offers more than just class parties. We Plan,Style & Coordinate all types of
?corporate
?Weddings
?Social Events.
And we are willing and ready to Give you a “WoW+1” event experience. Call ? +2348023199887 ??

So if you’re considering the entrepreneurial journey just because you
want quick money, think again. ‎Or your own desire to quit the 9-5
schedule is so you can have enough time to sleep and wake up anytime you
like, Think again.
Entrepreneurship isn’t about being the Boss
only, noooo, it comes with Huge responsibilities , dedication and most
times a 24hours discipline. You are going to fail sometimes, loose
customers or even get disappointed. But in all you’ll gain experience,
win some and above all you’ll be fulfiled.
Still considering Entrepreneurship? RETHINK…..
And see you at the inspiring change conference 2017 on march 4,2017 by 10am at the Wisdom Arena.
I’ll be waiting to share with you more practical insight that can help ‎your entrepreneurial journey.
Admission is Free but registration is required. Click here ‎https://t.co/1KIBGekvhN
#InspiringchangewithSunmbo

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