The King of Beers, Budweiser is launching a unique
The King’s Stitch is a movement borne out of the need to safeguard the Nigerian youth
Society often throws shades at the youth, portraying them as threatening, careless and given to excesses. These fired shots may diminish self-esteem. Positive stereotype portraying this generation as idealistic, dynamic and Gucci improves their sense of worth, confidence
Budweiser has ditched the basic and created The King’s Stitch, a platform where youths can engage and be engaged to showcase their personality. Budweiser has prepared a video clip showcasing some young Nigerians who are successfully challenging the status quo, at the launch of the initiative.
This video is
According to the Consumer Connections Manager, International Breweries, Ms. Jumoke Okikiolu, The King’s Stitch campaign speaks to young Nigerians who are bold enough to be authentic even when society tries to inhibit their self -expression.
Whether it’s through their social media handles or the
Get a glimpse of what is to come in the video below.