A review of Laura Ikeji’s ‘how to make money on Instagram’ book

It’s no news Laura Ikeji is the latest author in town with her newly release novel, “How to make money on Instagram”

As an admirer of Laura and an avid Instagram user who wants to earn millions on Instagram too ? , I have been eager to get a copy and luckily, I stumbled on a review of the book by Diamond-Hope Kingston on her Medium page.

Read below:

On Saturday January 27, 2018, Laura Ikeji a.k.a. Linda Ikeji’s younger sister unveiled her book on Instagram. Of course it had to be on Instagram which is her preferred social media platform and the basis for her self help “How to” book.

In typical Laura style, she first began with a little drama before she revealed the book. She publicly acknowledged her husband, infant son and older sister Linda Ikeji in separate posts. After the fanfare she uploaded a picture with a caption explaining her Instagram follower growth and why her new book would help everyone else achieve the same results.

She followed it up by stating the stops for her book tour and much to everyone’s surprise, Dubai, London and Houston were listed among others. With Toke Makinwa recently having attempted the same feat with a relative sense of success that has left many wondering if this is a good idea.

“How To Make Money On Instagram” is…

The title and it’s subtitle of “The Brand Influencer Guide” is not something that would make it any different from those posters that are photocopied on A4 sheets of paper and stuck to Borokiri fences. They promise they will teach you how to make money on Facebook, Instagram and open websites that will rake in millions. Of course for just a small monetary fee and a few hours of your time dedicated to the cause.

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But let us say we were to look past that, yes? And proceed with the contents? The book promised 50+ pictures featured within the pages. It did live up to this promise with entire pages dedicated to portraits that displayed her and mostly only her. There were few exceptions like one cradling her son at the last page and another of Kanu’s proposal to her.
But honestly, if I wanted to see the SAME pictures that littered her Instagram in a book then it wouldn’t be in a book that promises to help me stack up cash in an obscure part of my house.

A self help book or autobiography?

If you are going to get through the book to the actual crux of why you spent 5000 naira on it in the first place then you are going to have to endure the first 4 chapters and other excerpts. They revolve around her, her life, her childhood, her love life, her sister, her …You get the point.
Frankly, if you’re going to give us an autobiography then create two sections, one for the actual self help advice and another to fit your memoir in. Spare us the details, we came here to find out how to make money. Just like you promised us.

Editors abound, unfortunately not here

I am stressed thinking about it. The book is filled with simple sentences which read like they were dictated and written down the minute they were uttered. It could be deliberate in order for different levels of readers being able to read and comprehend it’s contents. Or it could just be that an editor did not happen to be a part of the process.
We really will never get to know.
Is Laura Ikeji’s self help book really worth the time …Or 5000 naira purchase?
It did sellout within 24 hours on the not so popular e-commerce platform, PayPorte. But sales do not account for the contents actually being relevant and the self help book being useful.

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The 150 page book spends more time being a memoir slash autobiography than it does being a self help book. If you do decide to read it, it won’t be to learn anything new about Instagram or making money off the platform. It will be for the same reasons most of us frequent Linda Ikeji’s blog; gossip.
She failed miserably to mention how maybe, just maybe, her sister being a millionaire that built a blogspot website into a media empire might have something to do with her Instagram popularity.
Or that her also having a husband that is of interest to the public could be another reason for her boost in followers.
Because really, how do you teach people to make money on Instagram without telling them to marry famous husbands? Or being born with a rich big sister? I want a refund please.

I did not make money on Instagram so now I will need a refund so I can stand a chance of surviving on my almost-wasted money.



It’s just 150 pages so it should be an easy read. I’m still interested though. Hopefully I’ll have the time to share my thoughts when I read a copy.


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