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I started broadcasting at age 21 and I’m 63 years old now | Veteran broadcaster, Bisi Olatilo, shares lessons from his success story

Business man
Ace broadcaster and media guru, Prince Bisi Olatilo, has a whole lot
to reveal about both his private and public life, especially about his
career which spans over 42 years.Olatilo, who is fluent in  three major
Nigerian languages, in this interview, discloses how much this  has
fetched him.

What don’t people know about you?
I may have to do a research on this. Not many people know I like God a
lot and that  I go to church at least twice weekly. My church is a place
where God works a lot of miracles. Due to my  upbringing, before I do
anything at all, I go before God in prayer. I’ve taught my children  to
do this as well. Not many firms experiencing  the kind of problems  I
have had in the past survives them like I have.

Having been a broadcaster for 42 years now, how do you feel?
Yes, I started broadcasting at age 21 and I’m 63 years old now. That is
42 years clear.I have not stopped even as an entrepreneur now. My focus
is  radio, TV and  magazines.

 What should be government’s focus these days?
For the purpose of putting things straight, I started broadcasting in
1975. I don’t need to bore anybody with the details. I decided to go to
FRCN to get myself equipped. Then, there were not many TV stations but
mostly radio stations. My popularity soared when I was made the head of
Radio Nigeria because I could speak  the three major Nigerian languages.
Some newspapers and radio stations  are today laying off their staff
because of the economic crunch.We are spending so much that we cannot
afford and that is why you see most foreign investors  taking their
businesses away from Nigeria and  even Nigerians too. These are areas
government should look into.

Could you reflect on  your humble beginnings and  your current status?
I’ve encountered challenges but the never say die spirit has sustained
me. Some colleagues of mine are no longer standing as they should but
the major problem we have is that if you must do well in this business
you need professionals and you know how much that costs. We do a lot of
image making also. We try to tell the government not to pigeon-hole
entertainment. Government needs people like us to help bring to the
consciousness of the public what people need. Lagos State Government,
for example, is doing well in that area. Governor Ambode decided to
partner with us and even gave us the licence to make it an international
thing.

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What privileges have you garnered from your relationship with the crème de la crème of the Nigerian society?
Like I say to people, I wish I was rich. My wife doesn’t even believe I
am broke every time I tell her. Everybody else thinks that way because
they see me with notable Nigerians all the time. But I am rich in
goodwill. My goodwill account cannot be exhausted if I have to wait till
eternity. I get contracts from people I don’t even know from all over
the world. I have been abroad for over 25 times to  execute contracts
for clients I have never even set my eyes on.We have a website with 
over three million visitors.

What does it take to start a broadcasting business like yours?
It takes hard work. It takes 24 hours of your time. I hardly see my
children whenever they need me. You need a wife that would understand
all this. You need a very good home that gives you peace of mind to
succeed in this business  I do.

What lessons can the younger generation learn from your success story?
There is no success story in life than for you to go through the stairs.
You came in here through the stairs, right? But the unfortunate thing
is that the youth of today want to make  wealth very quickly. I take my
children through this lesson everyday, especially my son who I am
grooming to take over from me soon. He is also an entrepreneur in his
own right because he runs a lounge somewhere at Elegushi Beach. Hard
work is what I cannot compromise and the youth can learn from that. If
you are hardworking, you are my friend.

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What privileges has your fluency in the three major Nigerian languages accorded you?
I don’t see any Nigerian that has been more celebrated than I am.
Imagine the Emir of Sokoto calling me and speaking to me in Hausa. Can
you also imagine an Obi in  Igboland calling me and speaking to me in
Igbo? Even my Delta friends speak pidgin English with me freely. I am
very free and well loved by Nigerians. One of my sons is 33 and I wonder
if this platform is enough for me to attract a lady for him who is not
from the Yoruba tribe. My children are five and two of them are married
already. One got married eight years ago and the other got married two
years ago. I have a girl who just graduated from the university and our
last son just graduated from the University of Liverpool. Three of my
children are yet to be married and I would love it if they don’t marry
from the Yoruba tribe. It would be very nice for them just to propagate
Yoruba culture to other tribes.

Do you have any favourite food?
I don’t have a favourite food because I tour the entire Nigeria often.

What would you like to be remembered for?
A friend recently advised that I come up with a reality show on Nigerian
languages to see those that would take over from people like us. Even
if it is just about the three major languages, I would like to do that. I
would also like to be remembered  as  a free Nigerian because I feel
very free everywhere. If you know how much ordinary Nigerians celebrate
me, you’ll marvel. My driver is an Igbo man from Imo State and he keeps
saying that he is not sure that I am not Igbo. Even  Hausas say that to
me. The Sultan of Sokoto speaks to me in Hausa and the Obi of Onitsha
speaks to me in Igbo. I just like to be remembered as a free Nigerian
who loves Nigeria to the core.

Tireni Adebayo

Tireni Adebayo is the Editor of Kemi Filani News.She has BSC in Mass Communication from the Redeemer's University and M.A in Mass Communication from the University of Lagos (2014 - 2015) where she majored in Public Relations and Advertising and Digital Media.  When she is not writing, she is either listening to music or reading her favorite books.Tel: +2348000000901 Address: Herbert Macaulay, Yaba, Lagos, Nigeria Email: [email protected]

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