Leading telecommunications operator, Airtel
Nigeria is partnering with Trace, an International music video channel,
to launch a unique
mobile song contest, designed to empower Nigerian youths and create
robust platforms for them to achieve their aspirations.
|Managing Director, Trace|
Nigeria, Sam Onyemelukwe with Chief Commercial Officer, Airtel Nigeria, Maurice
Newa, during the press launch of Airtel
Trace Music Star at Trace Office, GRA, Ikeja, Lagos on Wednesday.
competition tagged ‘Airtel Trace Music Star’ is a mobile song contest which will allow contestants to audition right
from their phones and earn a chance of becoming the next big music star in
Contestants can participate by simply recording their song with an
Airtel line, using a short code and will be aided by an interactive voice
fortified with multi-lingual functionality including English and Pidgin which
will assist in eliminating any language barrier and will enable youths from all
parts of across Nigeria participate in the competition.
Airtel Nigeria, Maurice Newa, noted that Airtel as a youth-centric telecoms
company will be initiating the ‘Airtel Trace Music Star’ platform to
empower Nigerian youths by giving them opportunities to develop their
innate skills and achieve their dreams.
in bringing excitement and providing entertainment opportunities for our
teeming customers especially youths and the music lovers. This initiative is
geared towards supporting and nurturing talents of Nigerian youth. In the next
few weeks we will unveil the biggest platform for Nigerians to express their
singing talent through their mobile phones from the comfort of any location
they choose. ”
Chairman and CEO of Trace Group, Olivier Laouchez sees the collaboration as a
perfect opportunity to showcase African youth talent to the rest of the world.
According to him, “We are tremendously excited about this pan African
partnership with Airtel. Trace is dedicated to African youth and this ground
breaking competition is a great step towards our joint goal of empowering
Trace Music competition is designed to hold simultaneously in other African
countries where Airtel operates. The winners from each participating country
will then compete in a
televised pan-African grand finale where the African champion will win a trip
to the USA to be mentored by megastar Akon in addition to a professional music
video and a record deal with Universal Music.
Nigerian youths through various credible platforms with the sponsorship of top
entertainment and talent-hunt projects such as Nigeria’s Got Talent, which has
provided opportunities for thousands of youths to take their skills to the next
level. The Telco also recently initiated another music talent show tagged
‘Airtel One Mic’ with the aim of discovering young talents in tertiary
institutions across Nigeria.
empower youth is the yearly Airtel Rising Stars championship which was
conceived to discover youths, both male and female, with football talent across
international media group has deep African roots and is a major promoter of
African music to the rest of the world. It runs five music TV channels across
Africa and currently, it airs videos by numerous A list African artistes in 160
countries globally through its network of music and sports celebrity TV
channels. Trace Urban is available on DSTV Channel 322, while Trace Sports
Stars is currently available on DSTV channel 188.